Looking for a MoeGo Alternative? Your Clients Should Hear From You, Not Your Software.
MoeGo texts and emails customers from their own number and email address with no option to use the business owner's contact information.
Read that again. When your grooming software sends a reminder to a pet parent, it comes from MoeGo's phone number — not yours. When a client replies, they are replying to MoeGo — not you. And when MoeGo's review tool collects feedback? Those reviews go to MoeGo, not to your Google or Yelp listing where they would actually help your business.
Your clients should know your name, not your software vendor's.
What MoeGo Users Are Saying
MoeGo has earned strong reviews — 4.8/5 from 229 Capterra reviewers. Its smart scheduling and route optimization are genuinely good, especially for mobile groomers. But even satisfied users point to problems that matter:
Your business identity disappears. This is the most distinctive MoeGo complaint. "Customers reply to MoeGo instead of the business." When a pet parent receives a text from an unfamiliar number and does not recognize it as their groomer, they are less likely to engage. When they reply, the response goes to MoeGo's system rather than directly to you. Your business loses the personal connection that builds loyalty.
Reviews that help MoeGo, not you. "Reviews on MoeGo don't appear on Google or Yelp." In a business where local search visibility determines whether new clients find you, reviews need to land on the platforms that matter. MoeGo's review tool collects feedback into their ecosystem, not onto the listings that drive your organic traffic.
SMS limits and messaging fees that add up. MoeGo's pricing includes SMS limits that vary by tier:
- Mobile Starter ($49/month): 200 SMS per van
- Mobile Growth ($99/month): 900 SMS per van
- Salon Starter ($79/month): 200 SMS
- Salon Growth ($149/month): 900 SMS
For a busy salon sending confirmations, reminders, ready-for-pickup notifications, and follow-ups, 200 messages per month is not enough. Even 900 can run tight during peak seasons. Exceed the limit and you are paying overage fees for a feature that should just work.
Separate pricing for mobile and salon. MoeGo maintains entirely separate pricing tracks for mobile groomers and salon groomers. Mobile tiers run $49 to $159/month. Salon tiers run $79 to $239/month. If you operate both a shop and a mobile van — as many growing businesses do — you are paying into two pricing structures.
A branded phone number costs extra. MoeGo only offers a branded phone number on the Ultimate plan ($159/month mobile, $239/month salon). On Starter and Growth plans, your communications carry MoeGo's identity. To send messages as your own business, you have to pay for the most expensive tier.
Limited third-party integrations. Reviewers note the absence of Square integration, no Zapier support, and limited QuickBooks connectivity. "Would like to see more development on integrations with things like QuickBooks."
How BarkBook Is Different
Notifications sent as your business. When BarkBook sends an appointment reminder, a ready-for-pickup text, or a thank-you message, it comes from your business. Your clients see your name. When they reply, the conversation is between them and you. Your brand identity stays intact across every touchpoint. This is not an add-on. It is not locked behind the most expensive tier. It is how notifications work on every BarkBook plan.
Customizable notification templates in your voice. BarkBook gives you 12 notification templates — 6 notification types with separate email and SMS versions. Edit the subject line and message body. Use template variables like {ClientName}, {PetName}, {AppointmentDate}, and {GroomerName} to personalize every message. Preview with sample data or real client information. Toggle individual templates on or off. Reset to defaults anytime. Your brand voice, your message, your business identity — on every plan.
No SMS limits. No messaging add-on fees. BarkBook includes automated appointment confirmations, daily reminders, cancellation alerts, ready-for-pickup notifications, thank-you messages, and waitlist availability notices on every plan. There is no 200-message cap. There is no 900-message cap. There are no overage fees. Notifications go out through Twilio (SMS) and SendGrid (email) with delivery logging so you can verify what was sent and whether it succeeded.
One pricing structure for every grooming business. BarkBook has three tiers: Solo ($39/month for 1 groomer), Shop ($79/month for 2–5 groomers), and Studio ($129/month for unlimited groomers). Every feature is available on every plan. No separate mobile and salon pricing. No "upgrade to Ultimate for branded identity." Whether you run a one-person mobile operation or a ten-groomer salon, you get the same complete feature set.
Transparent payment processing. BarkBook uses Stripe Connect with a platform fee of $1 flat or 1% over $100. Payments go directly to your bank account through your own Stripe account. The standard Stripe processing fee of 2.9% + $0.30 applies. No hidden charges. No "additional messaging fees" on top of subscription costs.
A scheduling calendar built for visibility. BarkBook's calendar offers Day, Week, Month, and Agenda views. The Day view shows groomer-specific columns with 15-minute time slots. Drag-and-drop rescheduling with automatic conflict detection. Click any empty slot to start a booking pre-filled with date, time, and groomer. The Agenda view includes search, date range, groomer, and status filters with pagination for finding any appointment fast.
Employee management on every plan. Four employee roles (Manager, Groomer, Receptionist, Assistant), individual weekly schedules with custom start/end times per day, schedule overrides for temporary hour changes, and time-off management with a guided absence workflow. MoeGo offers "advanced team management" only on the Ultimate plan. BarkBook includes it on every plan.
BarkBook vs MoeGo: Side by Side
| Feature | BarkBook | MoeGo |
|---|---|---|
| Starting price | $39/month (Solo) | $49/month (Mobile Starter) or $79/month (Salon Starter) |
| All features every tier | Yes | No — separate mobile/salon tiers, features gated |
| Notifications sent as your business | Yes, every plan | Only on Ultimate ($159–239/month) |
| SMS included | Unlimited, no caps | 200–900 per month by tier |
| SMS overage fees | None | Additional charges when limit exceeded |
| Customizable notification templates | 12 templates, fully editable | Automated reminders with some customization |
| Platform fee | $1 flat or 1% over $100 | Not publicly documented |
| Separate mobile/salon pricing | No — one structure | Yes — separate tier tracks |
| Advanced team management | Every plan | Ultimate only ($159–239/month) |
| Employee roles | Manager, Groomer, Receptionist, Assistant | Staff scheduling with permissions on higher tiers |
| QuickBooks export | IIF direct import | Limited integration (reviews) |
| Calendar views | Day, Week, Month, Agenda | Smart Schedule with calendar |
| Conflict detection | Automatic: overlaps, time-off, hours | Conflict detection available |
| Route optimization | Not available | Strong route optimization for mobile |
| Free trial | 14-day, full access | Available |
| Capterra rating | New | 4.8/5 (229 reviews) |
Where MoeGo Wins
Let's be straightforward: MoeGo has real strengths that BarkBook does not replicate.
Route optimization for mobile groomers. MoeGo's smart scheduling with map-based route planning and multi-van support is purpose-built for mobile grooming operations. If route optimization is your primary need, MoeGo delivers here.
A larger review base. MoeGo's 4.8/5 rating from 229 reviews reflects genuine satisfaction, particularly around ease of use and no-show reduction. BarkBook is newer and building its track record.
Google Maps booking integration. MoeGo was first in the pet industry to enable a "Book Online" button on Google Search and Maps. That is a real advantage for client acquisition.
The question is whether those strengths outweigh the identity problem, the SMS limits, and the feature gating — especially if you are a salon-based groomer who does not need route optimization.
Your Business, Your Name
BarkBook offers a 14-day free trial with full access to every feature. Set up your notification templates in your brand voice. See your business name on every client communication. Run a few days of real appointments without worrying about SMS caps or add-on fees.
No contracts. No per-message charges. No borrowing someone else's identity.
Your Business, Your Name
14-day free trial with full access to every feature. Set up your notification templates in your brand voice. No contracts. No per-message charges. No borrowing someone else's identity.